Months past and I had not yet made the decision whether or not to purchase Apple’s latest upgrade to their “hobby-box”. Christmas was fast approaching and my decision regarding the Apple TV was becoming more serious—would I official recommend this item to my wife as a possible Christmas gift, or would I just wait for Apple to make the next move?
Christmas came and went without my decision, and just when I had decided to wait on Apple—my wife brings home the Apple TV 2 for my birthday. What a surprise, and a fitting one at that. She knew what I didn’t. I really wanted to purchase the Apple TV, but wasn’t willing to invest in the device without some assurances from Apple that the product line would develop into something more than just another Netflix box.
Boy was I wrong.
The Apple TV 2, as it exists right now, is so much more than a Netflix box. The device has truly made a huge impact on the way in which my family is entertained.
Being a die-hard Mac user, having the ability to view and listen to media on my HDTV, which once only was accessible on my iMac, has significantly altered my way of viewing the Apple TV device and Apple’s strategy in relation to their “hobby-box”. Before owning the device I would have made statements like, “it’s just another Netflix box” or “it doesn’t even have support local storage and/or blue-ray”. Now that I’ve owned one, who cares!
The devise is small, indiscreet and very portable. It’s reliable, fast and the high quality consumers have come to expect from Apple. I have been completely overcome by the beauty of this little black box to the point that I rarely watch digital cable. This device is brilliant!
What would make it better?
Sure, nothings perfect and everything can stand to make improvements. So, what would make the Apple TV 2 better?
One word… Apps.
It’s my opinion after owning an Apple TV 2, that if Apple bring the App Store to their “hobby-box” they will own America’s living rooms. Yes, I know there is competition in this area, but none that will touch the Apple TV with access to the App Store. The truth is, as soon as Cupertino decides that the timing is right—look out! We’ll see a whole new revolution in home entertainment that will shake-up even the untouchable cable and satellite TV giants.
This ain’t no “hobby”, and that’s why the Apple TV is a smart buy.